TUESDAY, APRIL 24
Michelle Yez, Manager of Humane Education, Training and Retail, Edmonton Humane Society
Finding the balance between generating revenue and keeping social impact as the primary intent can be tricky. Figuring out how to do both at the same time can feel like you are working with polar opposite philosophies. Learn how the application of social enterprise principles not only embraces the entrepreneurial spirit in finding new and exciting ways to generate alternate sources of income, but also helps you look beyond the traditional means of raising funds.
In this presentation, the Edmonton Humane Society will provide real-life examples of how the Humane Education Centre has been successful in generating revenue where the revenue derived supports the mission. This practice acknowledges humane education and training as social impact as one of their primary intents, achieved by using revenue streams to become financially sustainable in order to invest in creating even more social impact.
- What to consider when applying a social business practice.
- How to create financial sustainability.
- What success looks like, both socially and financially, as a double bottom line.
As the Manager of Humane Education, Training and Retail, Michelle Yez has been one of the driving forces behind the growth and expansion of social enterprise at the Edmonton Humane Society. New to the organization, Michelle brings with her experience in non-profit, small business and a senior role in business development within a post-secondary institution. Holding a Bachelor of Recreation Studies with certifications in contract training and program planning and various other professional development activities, Michelle has a passion for entrepreneurial endeavors and superior client satisfaction while adhering to best business practices.
TUESDAY, APRIL 24
Jaime Caza, Director, Advancement & Social Enterprise, Edmonton Humane Society
Aime Winegarden, Advancement Officer, Edmonton Humane Society
The animal welfare industry is an appealing cause for donors of all ages. But how do you make sure your donors commit to your organization and keep you top of mind with all the worthy causes they can choose to support? The emotional connection is an integral piece to ensure the donor relationship; it can be tricky to deliver on this when your donors are of all age groups.
This presentation will review the importance of a comprehensive stewardship plan and why it is also important to focus on young philanthropists. This session will help to spark ideas on how to create the connection and deliver the best possible results when resources can be challenging.
- What is stewardship and why it is so important? We will focus on the fundamentals of stewardship, why it is so important to have a plan and the tools you need to build your plan.
- How do you make your plan unique? We will deep dive into scenarios and share some unique examples of how organizations ensured success by creating a unique experience
- Bring all the pieces together. Let’s take what we learned today and build an action plan.
Jaime Caza is the Director, Advancement & Social Enterprise at the Edmonton Humane Society (EHS). Previous to EHS, she was the Director of Development with Ronald McDonald House Charities, where she was responsible for implementing strategies that led to three consecutive years of record-breaking revenue results. With 10 years’ experience in the corporate sector, Jaime brings a deep knowledge of how to attract and build corporate relationships.
Aimee Winegarden is an Advancement Officer at the Edmonton Humane Society. She spent almost 20 years leading teams and driving results in the for-profit sector before discovering a passion for fundraising and all things charitable.
TUESDAY, APRIL 24
Shannon Beaton, Director, Human Resources and Workforce Development, Edmonton Humane Society
Most animal shelters have a developed strategy that guides the work they do. The challenge often comes in translating strategy to action. Another, sometimes overlooked, tool to help guide shelter staff in the work that they do is through identifying and documenting your organizational culture. Embedding strategy and organizational culture into actions can be achieved through a number of human resources tools and practices.
- How to engage staff in the establishment of strategy and culture.
- Practices and tools that can be used to foster understanding and application of strategy and culture.
- How your organization can measure understanding of strategy and culture.
With a keen interest and passion for animal welfare, Shannon has been part of the leadership team at the Edmonton Humane Society since 2016. She feels privileged to be able to help the organization utilize human resources strategies and practices to meet the mission and goals of the Society. In her spare time, Shannon enjoys spending time with her husband Rob, son Alec and bevy of pets, including Steve, Nessie, Jack and Pugsley.
SUNDAY, APRIL 22
Stefanie Martin BSc, Supervisor of Stakeholder Relations, Edmonton Humane Society
Deanna Thompson, Executive Director, Alberta Animal Rescue Crew Society (AARCS)
Improving animal welfare is an endeavor of many independent organizations across the country. In order to most effectively aid animals in need, it is vital to develop and maintain strong working relationships between humane societies and SPCAs, rescue groups and municipal shelters.
For independent groups that decide to collaborate on animal-related initiatives, it is important to find a common goal to work towards, recognizing that groups may have different roles and responsibilities within the community. Exploring potential partnerships by identifying reputable groups, setting up clear expectations of each group and creating a written agreement are all necessary steps in establishing a successful collaboration. Formalized partnerships can provide many benefits to both organizations. Recognizing potential risks of a partnership can allow for proper planning and communication to mitigate problems.
- Finding a common goal to work towards to establish your relationship.
- Setting the expectations of each partner and putting them in writing.
- The benefits of a partnership and how to identify and mitigate potential risks.
Stefanie Martin has a vast understanding of animal sheltering operations, having been with the Edmonton Humane Society (EHS) for eight years in a variety of roles. As Supervisor of Stakeholder Relations, she has overseen further development and growth of EHS’ volunteer program, foster program and rescue relations. A graduate from the University of Alberta with a Bachelor of Science in Animal Health, Stefanie has a passion for the complexities of animal welfare. Through innovation and collaboration, Stefanie believes nurturing relationships between organizations can help to advance animal welfare.
Deanna Thompson is the Executive Director of Alberta Animal Rescue Crew Society (AARCS). A graduate from Mount Royal College, Deanna went on to complete her Bachelor of Management Degree in 2009 at University of Lethbridge. Since 2010, Deanna has lead of one of Alberta’s fastest-growing animal welfare agencies in Alberta. As an advocate for animal welfare, she has dedicated her life to improving animal welfare through collaboration, cooperation and continuous learning.
Under Deanna’s leadership, AARCS opened a 3,000 square foot quarantine shelter in Calgary in 2012, which resulted in dramatic growth for the organization. In 2017, the organization expanded operations to a 13,000 square foot facility, including a 3,000 square foot in-house veterinary hospital that features x-ray, diagnostics, dental and two operating suites. The organization current employs 17 staff members, including veterinary staff, behaviour staff and more than 1,400 volunteers and foster homes.
Focusing their efforts on rural areas of Alberta with limited or no animal services, AARCS rescues and adopts out approximately 2,500 cats and dogs each year, with the majority of their animals being cared for through their vast network of foster homes. With a vision of a Compassionate World for All Animals, AARCS focuses much of their work on improving animal welfare through Spay/Neuter & Disease Prevention Programs, Trap-Neuter-Return, Pet Assistance Programs, Emergency Foster Care and Humane Education.